The Portfolio Agrofood 2025 Conference was held this year, with sustainable packaging highlighted as a key topic. Representing Manupackaging, Gabor Arato participated in the packaging technology roundtable discussion and emphasized that preparation for the EU’s new Packaging and Packaging Waste Regulation (PPWR) must begin now — although the deadline seems far off, early action can provide a significant competitive advantage.

PPWR: Mandatory by 2030, But Testing Needs to Start Now

The Packaging and Packaging Waste Regulation (PPWR) will take effect on January 1, 2030. Its goals are to:

• reduce the volume of primary packaging materials,
• increase the share of reusable and recyclable packaging,
• and promote the use of recycled content.

As Gabor Arato put it:

“It’s not just the material that matters, but how well it works with the machine. The new solution must protect the product and ensure load stability — otherwise, the packaging isn’t sustainable, it’s risky.”

Why Take Action Now?

Current manufacturing and logistics systems may not be compatible with the new PPWR-compliant packaging materials. That’s why it’s crucial to start testing and optimizing early — this can help avoid future errors, increased costs, or product safety issues.

Manupackaging offers comprehensive, system-level support for this:

How Manupackaging Supports Preparation

✅ On-site testing: We conduct trial packaging at our partners’ locations, using their own machines and products.
✅ M Forum and ManuLab laboratories: Packaging processes are simulated and fine-tuned under real-world conditions.
✅ FEF200 Holding Force Tester: We provide measurable data on load stability — enabling decisions based not only on perception but on hard numbers.
✅ Tailored material recommendations: We only recommend films and packaging materials that meet PPWR standards (lower grammage, recyclability, recycled content).

Future Advantage, Safety Today

Those who start addressing the PPWR now will not only comply with regulations in time, but also save costs, reduce error risks, and take truly credible steps toward sustainability.

Gabor Arato’s message to the industry:

“With over 20 years of professional experience, we support our partners in selecting the right materials, testing them, and optimizing their equipment. PPWR is not just an EU regulation — it’s an opportunity to gain a competitive edge.”

Prepare for the 2030 requirements in time — we’re here to help, and we’ll come to you if needed!